Marcel
Amplifying personal networks to build meaningful relationships
Project: Future Vision Prototype
Client: Microsoft and Publicis
Role: Designer
Year: 2018
Partnering with Microsoft and Publicis for a twelve week engagement to redefine the creative model. The intent was to evolve the Fluid Design model and build a prototype that will lead to the development of a future product. Leveraging AI to support users and accelerate go-to-market by streamlining access to content.
Designs and UX were validated through iterative prototyping to align and capture on a strategic framework for the experience. All disciplines and teams worked collaboratively with Microsoft and Publicis to deliver a Beta prototype of the future experience.
